Marketing Specialist

A Typical Day

The person in this role will be responsible for delivering segments of the marketing strategy to achieve our growth aspiration.  Your responsibilities will range from supporting builds of new product launches to participating in advertising and promotion activities - this is accomplished with understanding our brand strategy.  You will work closely with R&D, Applications, Marketing and Category Development teams as well as our Sales teams to correctly position our products in the market place and successfully support them with marketing activities and marketing assets.

Job Responsibilities

• Support new product launches by executing launch strategies, producing marketing collateral, and providing support to the category and marketing managers.
• Partner with the marketing agencies and communications team to develop, review and maintain marketing materials including presentations, brochures, sell sheets, posters, flyers, ads, videos, etc.
• Support the global branding efforts including assisting in maintaining brand style guidelines, website/ad content, and working with the legal support to keep brand registrations up-to-date.
• Support awareness efforts, including advertising, trade shows and conferences participation. This includes, content development, ad placement, booking, event coordination and logistics.
• Support and analyze market intelligence and insights efforts including collecting and capturing market insights through third partings and internal resources, identifying changes in markets and customer base and ensuring that the insights are shared with sales and product development / applications teams.
• Work with marketing manager, category manager(s) and sales teams to produce internal and external communication materials (ex:  customer facing presentations, townhall presentations, Integrated Strategic Marketing Plans).

What You Will Need

• High School Diploma and 7 years related experience, OR Associate's degree plus 3 years related experience, OR Bachelor's and 1 year related experience or a Masters degree.  
• Knowledge of supporting and executing tactical marketing activities
• Knowledge of business use / growth in social media, copywriting, and event planning
• Detail oriented and has strong project management skills to track and execute against deliverables
• Excellent and demonstrated communication and critical thinking skills, with an ability to use data and insights to guide decisions
• MS Power Point and Excel skills required at intermediate level

What Will Put You Ahead

• Bachelor’s degree in business, marketing, communications or other related field and 3 years’ related experience in marketing, focused on tactical marketing OR Master’s degree plus 1 years’ related experience focused on tactical marketing.
• Experience in supporting category and marketing teams.
• Experience in using graphic design tools.

Physical Demands & Work Environment

• The work is primarily performed in an office environment and the physical demands are characteristic of a mostly sedentary role.  Specific details of the essential functions of the position is available in the Job Safety Analysis, made available on request.